Sound Effects in Playable Ads: 14 Game Sounds, No Audio Files (No Code)

The Play Sound Effect action in a playable ad: fourteen synthesised game sounds - tap, pop, coin, chime, win jingle and more - played from any trigger with no audio file, plus volume, pitch, and when to use an Audio object instead.

  • Video tutorial
  • 5:17
  • 7 chapters
  • Published Sep 30, 2026

In this video

  • Adding Play Sound Effect to a tap
  • All fourteen sounds, heard, and what each is for
  • Why a repeated sound never sounds looped
  • Volume and pitch - changed while it plays
  • Stacking a sound with a Burst and a Pop Text
  • Any trigger, and the ad-sound rules
  • Audio objects: music, and more sounds that wait for an event
  • Three tips

About this video

Play Sound Effect is an Events action that plays one of fourteen game sounds - tap, tick, pop, boop, thud, whoosh, sweep up, coin, chime, found it, sparkle, win jingle, big win and lose - synthesised on the phone as the ad plays, so there is no audio file to upload. This tutorial wires it on a sound board built from scratch, plays every sound, changes volume and pitch while the preview runs, stacks it with a burst and a pop text, and shows when to use Audio objects instead: a music bed that autoplays, and any number of extra sounds that wait for a Control Audio action.

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Transcript

A coin, a pop, a win jingle - fourteen game sounds, played from any tap, and not one audio file.

That's Play Sound Effect. In this video: adding it to a tap, every one of the fourteen sounds and what it's for, volume and pitch, and when to reach for an Audio object instead.

Here's a sound board I started from scratch: fourteen tiles, one for each sound. Select the Coin tile, and open its Events tab.

Read the full transcript

Add a Tap event. Then Add Action, and choose Play Sound Effect.

It has three settings: which sound, its volume, and its pitch. I'll pick Coin.

Press Play, and tap the tile.

I've wired the other thirteen tiles the same way, so let's hear every one.

Tap, Tick and Pop are the small ones: a button press, a toggle, a counter going up.

Boop and Thud are softer and lower: a wrong move, a piece landing.

Whoosh and Sweep up are movement: a card flying in, a screen changing.

Coin, Chime, Found it and Sparkle are rewards: collecting, a match, a secret found.

Win jingle and Big win are for the finish: a level cleared, and the jackpot.

And Lose, for a miss, or the clock running out.

Tap the same tile again and again. Every play is nudged a little in pitch, so it never sounds like one recording on a loop.

Volume sets its level against everything else. A tick you'll hear fifty times belongs down low. Here it is at full, and at 30%.

Pitch has three steps. Lower makes the coin heavier, like a big gold coin. Higher makes it smaller and brighter.

And notice: I changed both while the preview was playing. The next tap uses the new setting.

A sound is one action among many. Add a Burst of coins and a Pop Text to the same tap, and one tap looks and sounds like a game.

The coins, the plus one, and the sound, all from one tap.

It works on any trigger: a double tap, a hold, a drop - and on the objects that have them, a timer ending or a pile settling.

In the exported ad, these sounds follow the same rules as all ad sound: silent until the viewer's first tap, and silent when the ad is muted. They're made on the phone as they play, so there's no file to upload.

For a real recording - a voice line, your brand's jingle - use an Audio object. Add New Object, Audio. The first one is your music: Autoplay and Loop start switched on.

Add another one, and it's named Sound, with Autoplay and Loop off. It waits for an event. A scene can hold as many as you need.

Then on the title's Tap: Control Audio, choose Sound, and Play.

Press Play. The music starts on its own - and a tap on the title plays the jingle.

Three tips. One: match the sound to the moment. A coin for a reward, a thud for a mistake. The wrong one confuses.

Two: don't make every tap chime. If everything sounds big, nothing stands out. Save the big wins for big moments.

Three: sound is a bonus. Many people watch muted, so every sound needs something to see as well.

That's Play Sound Effect. See you in the next video!

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