Build HTML5 playable ads from a video or images, and interactive end cards, for Unity, Google, Meta, TikTok, IronSource, AppLovin and 7 more ad networks. No code.
Template library
128 mini-games, 27 industry and crate-opening playables, 4 video playables and 40 interactive end cards. Each one comes with its art, audio and animations, laid out for portrait and landscape. Swap in your assets and export.
Swipe destination cards onto Save or Skip - the trips you keep pick your escape, shown with your shortlist and a boarding pass.
Drag the before/after slider across a face and pick a look - the End Card shows your look with the before beside it, ready to book.
Build an EV: tap a paint and the car repaints, tap a trim and the price moves; the End Card shows your car in your paint with its spec, price and a refundable deposit.
AI Lab
Every result opens in the full editor. Change anything by hand, or ask the AI to change it.
One platform
The playable maker is live today. Static and video editors are being built on the same engine, which we wrote ourselves for one job: getting a creative through ad-network review unchanged. What you approve is what ships, on all 13 networks.
The interactive editor you are in right now.
Scenes, game templates and end cards, exported as a network-ready HTML5 bundle. The other two editors are being built on the same engine.
Exports to all 13 networks
One layout, every size your campaign needs.
One cut, ready for every placement.
Read the per-network specs and practices we publish (one guide for each of the 13 networks).
The engine
With most creative tools the ad you upload is not quite the one you approved. Here, what you approve on the canvas is what the network receives. We built the engine ourselves, around the rules ad networks enforce, instead of adapting a tool made for websites.
Everything it handles
Video backgrounds and mid-roll breaks, particle systems with real physics, sprite animation, parallax, shapes, timers, scrolling text, per-character text animation and 65 playable game mechanics, all run by the same engine.
Performance
An ad gets a few seconds inside someone else's app, on a mid-range Android over a mobile connection. That is what it was tuned for, not a desktop canvas.
Accuracy
A shadow, a font fallback, a tween that starts a frame late: the details that usually drift between a preview and a finished ad stay where you put them, on every network you pick.
Nothing to install, no developer to brief. See what export produces →
Workflow
Start from gameplay video or a static key visual. Set portrait or landscape for your target placements.
Add buttons, video breaks, animation and an end screen. Press Play to try every tap before you export.
Download compliant HTML5 packages sized for Google, Meta, Unity, TikTok, IronSource, AppLovin, and more.
Video tutorials
Narrated walkthroughs of each editor, from picking a template to the file you upload. Every video has chapters and a full transcript.
3:52:243.9 hours · 13 parts · 60 lessons, from your first template to exporting for each ad network
Why teams use it
Build full HTML5 playables from a video or from images, as well as interactive end cards.
Open editorA single HTML file or a ZIP, whichever each network asks for, with compression tuned for its upload limit. Fewer rejections at submission.
Specs by networkInvite teammates, send clients a review link to play and comment on, and keep a version history for each project.
See team plansBuilt for teams
Invite your team, send work to clients and collect their comments, all in the tool you build and export with.
Client Review Links
Send clients a private link to the live interactive ad. They play it, leave comments and mark feedback resolved, with no account or login.
Version History
Every saved project keeps restore points on any paid plan. Go back to an earlier one in one click, so trying an idea never costs you the last good version.
Comments
Reviewers and teammates leave threaded comments on the project itself and mark each one resolved when it is done.
See Who's Online
Colored avatars show who has the project open right now, so two people don't overwrite each other's work.
Public Share Links
Export a Web Preview and get a public link. Anyone can play the ad in their browser, with no install and no login.
Team seats on every paid plan
Solo: 1 extra seat · Studio: 5 · Agency: 10 · $9.99/seat/month
Built for mobile UA
Solo developers, UA managers and agency teams use it to turn a video or a set of images into a compliant HTML5 playable without an engineer.
For UA managers
Test more creatives without a dev queue
Build each variant yourself and export it straight to Google, Meta or Unity Ads. Running 5–10 tests a week no longer depends on an engineer's queue.
For creative directors
Design it and ship it yourself
Build end cards and video playables for several clients in one tool, and set every frame, button and animation yourself.
For indie developers
Make your own ads without hiring a studio
Get from concept to a compliant, network-ready HTML5 file without a build pipeline, a web developer, or an ad agency.
Why playables work
In case studies and benchmarks the networks have published, interactive formats beat static and video-only creative on the metrics UA teams track.
Figures are from publicly reported network case studies and platform benchmarks, not guarantees from this tool. Actual lift varies by game genre, creative quality, and audience.
Deep Link
A playable earns something no other format does: the player tells you exactly what they want. Then the tap throws it away and drops them on a generic store page, and they have to find it all over again. Deep Link carries every choice into the click-through URL, so the destination opens on the thing they just built.
Included on every plan. Read the guide →
Player taps
Midnight Blue · M Sport
Recorded
color = midnight-blue · trim = m-sport
CTA opens
yourbrand.com/build?color=midnight-blue&trim=m-sport
Non-gaming apps
A non-gaming playable is usually a chooser. People pick a plan, a product, a route, a property or a card tier, so by the time they tap Install you know what they want. Send them to a generic homepage and they have to make the same choices again on a slower screen. Deep Link carries the selection through, so the destination opens on it.
They pick: Colour, size, bundle
The tap opens
shop.com/p/air-max?colour=blue&size=9
They pick: A basket, or tonight's dish
The tap opens
app.com/cart?items=112,349,507
They pick: Destination and dates
The tap opens
book.com/search?to=lisbon&nights=4
They pick: Card tier, cashback category
The tap opens
bank.com/apply?plan=metal&reward=fuel
They pick: Budget, bedrooms, area
The tap opens
homes.com/list?beds=2&max=450k
They pick: Data plan, add-ons
The tap opens
carrier.com/checkout?plan=50gb
Every vertical above ships as a prebuilt playable you can re-skin and export today. Browse the templates → · How Deep Link works →
3D product ads
A product photo answers one question from one angle. Hand someone the actual object instead (the same model your product page already uses) and they can turn it, look at the back, try it in another finish. That is a considered decision made inside the ad, and the end card knows which one they made.
The real model
Drop in the file the product or web team already has. It is rendered live inside the creative, so every angle is available, not just the four your photographer shot.
How it moves
Drag in any direction and it follows, with the weight and slowdown of something real. Let go and it keeps its momentum, then eases back into a slow idle spin on its own.
What it carries
Swatches recolour the material on the model itself. Whatever they settle on is what the end card shows, and it rides the tap through to the destination.
The part everyone asks about
Networks cap how large a playable may be, and 3D is where that budget usually goes wrong, quietly, until an upload is rejected. So the model is measured the moment you pick it, against the real ceiling rather than a rule of thumb.
The model travels inside the ad like every other asset, so nothing is fetched while it is playing. Every network reviews against that rule.
Part of the same family as the Quiz and Configurator modules: pick a product, answer a few questions, build a spec. See how they work →
Case studies
A 60-day Google Ads test pitted a playable variant against baseline video ads for a hyper-casual game. The playable drove a 4.8% install rate vs. 2.1% for video-only, while iterative creative optimization cut CPI by 32%.
Across AppLovin's reported case studies, users acquired through playable ads showed 30–50% higher Day-7 retention and 25–45% lower CPI than users from video ads on the same campaign.
One mobile game studio's Meta case study found that switching to playable ads lifted ROAS by 50% and tripled in-app purchases compared to a prior video-only campaign.
Case studies are publicly reported by the networks named and reflect specific campaigns. Results vary by genre, creative quality, and audience.
Quick reference for common upload constraints. Always verify with the latest network documentation.
| Network | Format | Orientation | Typical target |
|---|---|---|---|
| Google Ads | HTML5 playable | Portrait + landscape | ~2MB optimal |
| Meta | Playable package | Portrait-first | Fast-load bundle |
| Unity Ads | Playable format | Both orientations | Compressed HTML |
| TikTok | Interactive creative | Portrait-first | Mobile-lightweight |
Localization
Add translations in the editor and export a separate ad file for each language in one go. Every network format supports per-language output, and each export still counts as a single build.
No. Scenes, taps, animation and export are all set up in a visual editor. You never write or edit code.
Yes. Start from a gameplay video or from still images. Either way the result is an HTML5 playable ad.
A playable ad is a short interactive ad, from a single tap-to-play moment to several branching scenes, shown before the install prompt. An interactive end card is one screen with a call to action, usually shown after a video ad. Build playables in the image editor and end cards in the end card editor.
13 networks, including Unity, Google Ads, Meta, TikTok, IronSource and AppLovin. Each one has a spec page under Ad networks.
It varies by network. Each one sets its own limit, and the export applies that network's requirement for you. The export modal shows a live size estimate against the networks you have picked, and the built-in compression tool brings oversized creatives back under. Smaller is still better: an ad that loads quickly is more likely to be played.
Yes. Press Play to run animations, particle effects, breaks and scene transitions on the canvas. To test the exported file itself, turn on Web Preview in the export window before you download.
Yes, in the image editor. Add and link scenes with Go-to-Scene actions, animate the transition between them, and trigger actions from tap, hold, or double-tap events.
A free tier plus three paid plans: Solo ($29.99/month), Studio ($99.99/month) and Agency ($349.99/month), billed monthly. Every creative feature, all 13 ad networks, all 40 end cards and all 159 prebuilt playables are on every plan. What differs is volume (exports a month, ad networks per export), branding, cloud saving and version history; building from scratch in the editor is Agency. See the full breakdown at playableadsmaker.com/pricing.
The editor is free to use with no account. A free account gets 2 free exports in your first 14 days: real ad packages, one network each, with our branding screen. Building and previewing stay free after that. Every creative feature and every template is available on every plan. The free tier is limited by how many exports you take and how many ad networks go into each, not by what you can build or which template you start from. Every paid plan removes the branding and adds monthly exports and several networks per export: Solo ($29.99/month), Studio ($99.99/month) or Agency ($349.99/month), billed monthly. See playableadsmaker.com/pricing.
Yes. The end card editor makes single-screen interactive end cards on their own. Use the image or video editor when you need a full playable.
The docs cover export settings, the blog covers creative strategy, and each ad network has its own page with its specs and rules.
Open the editor, pick video or image, and export a ready-to-upload file for your network.
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