In this video
- A transition belongs to the scene you arrive at
- Crossfade, Wipe / Slide, Zoom Blur, Pixelate
- Wipe direction
- Duration: quick versus waiting
- The first scene: an entrance for the whole ad
- Three mistakes to avoid
About this video
A scene transition plays when a playable ad moves from one scene to the next: crossfade, wipe in any direction, zoom blur or pixelate, from a tenth of a second to two. This tutorial builds a three-scene weekend-plans ad and sets a transition on each arrival, including one on the first scene, which plays as the ad opens.
Playable Ads Maker - build playable ads and end cards, export to 13 ad networks.
Transcript
Tap, and the weekend zooms in. Tap again, and it wipes away to the End Card. A scene transition turns a cut into a moment.
That's scene transitions. In the next few minutes: where they live, the four types, the timing, and the first scene.
A transition belongs to the scene you arrive at. On the scene's row, press the transition button.
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Four types. Crossfade dissolves one into the other. Wipe slides the old scene off, in the direction you pick. Zoom Blur pushes through it. Pixelate breaks it into blocks.
Arriving at Sunday: Zoom Blur, six hundred milliseconds.
Arriving at the End Card: a Wipe, up, half a second.
The duration runs from a tenth of a second to two. Around half a second feels quick; past a second, people wait.
And one set on the first scene plays as the ad opens - an entrance for the whole ad.
Press Play, and go through it.
Saturday - Next. Zoom. Sunday - Next. And the wipe.
Three mistakes to avoid. One: too slow. Past a second, a transition is a wait.
Two: a different type on every scene. Pick one or two, and let them become the ad's rhythm.
Three: a transition doing an animation's job. To move one thing, animate it - a transition moves the whole screen.
That's scene transitions. See you in the next video!