In this video
- What an End Card is here: a scene marked as the end card, shown under your scenes
- Why an ad needs one: with no End Card and no CTA Button the build check blocks the export
- Add New Object → Scenes → Add End Card, then pick from the ready-made designs
- Make it yours: the headline, the icon, and the translations the design already ships with
- Its motion: every object arrives animated, and the entrances run when the card is SHOWN
- The rule: every button on an End Card is already the click-through — nothing to wire
- What opens it: a button’s Tap → Go to Scene, a timer’s Timer End, or a mini-game finishing
- Testing it in Play and then in the exported file, and three mistakes to avoid
About this video
An end card is the last screen of a playable ad: the one with the install button, and the only screen that carries your store link. In Playable Ads Maker it is a scene like any other, marked as the end card, so you can design it with the same objects, animations and languages as the rest of the ad — starting from a ready-made design that already animates and already ships translated. This tutorial adds one to a playable from scratch, retypes its copy, swaps its art, changes its motion, wires the button that opens it, and then tests the whole route in Play and in the exported file. It also covers the rule that catches people out: every button on an End Card is already the click-through, so an ad gets one exit, never two.
Exports for Unity, AppLovin, Google, IronSource, Mintegral, Meta (Facebook), Moloco, TikTok, Liftoff, Vungle, Chartboost, InMobi and Pangle — one self-contained HTML5 file each.
Transcript
Captions in 18 languages on YouTube
This is the last screen of a playable ad. Tap Continue, and there it is. Tap its button, and the app store opens.
That screen is the End Card. In the next few minutes you'll add one, make it yours, and see exactly what opens it.
An End Card is a scene, marked as the end card. It is the last thing a viewer sees, and the one screen that carries your store link.
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It is not optional, either. With no End Card and no CTA Button, the build check blocks the export. An ad needs a way out.
So let's add one. Add New Object, and down in the Scenes section, Add End Card.
Here are the 40 ready-made designs. Every one is animated, every one is on every plan. Or start blank and build your own.
Pick one, and it opens as its own scene, already playing. I'll take the store listing.
There it is in the left panel, in amber, under your scenes. It is a scene like any other, and everything on it is an ordinary object.
So make it yours. The headline is a text object: select it, and type your game's name.
The icon is an image. Change Image swaps in your own art.
And the copy arrived translated. Open Localization: your own scene’s rows start empty, and below them, the design’s rows are already filled in, language by language.
Preview German, and the whole card changes with it.
Every object arrived animated, too. This headline has two animations active: where it comes in from, and how it fades up.
The Animate tab changes that in one click. Pop In, Bounce In, or letter by letter.
And here is the timing people get wrong: an End Card's entrances run when the card is shown, not when the ad loads. So the viewer always sees it build itself.
Now the rule that matters most. Every button on an End Card is already the click-through. There is nothing to wire: it opens the store links you paste in Export.
So an ad gets one exit. With an End Card here, the CTA Button cards are greyed out. The Buttons video has the whole story.
What opens the card? Here, the CONTINUE button. Select it, add a Tap, then Go to Scene, and pick the End Card.
A button is one way in. A timer's Timer End is another. And when a mini-game finishes, the ad goes to the End Card by itself.
Press Play and try it. Tap Continue, and the card builds itself in.
Tap its button, and nothing happens: the editor has no store to open.
So test it in the exported file. Same card, same motion, and now that tap opens the store page you pasted in.
Three mistakes to avoid. One: an End Card and a CTA Button in one project. That is two click-throughs, and the viewer leaves before ever reaching the card. The build check warns you.
Two: hiding something on the End Card with the eye. A hidden object is never built into the ad, so nothing can bring it back. Leave it visible, and use Show If instead.
Three: an End Card nothing opens. The build check only asks that one exists, never that your ad reaches it. So walk the route in Play, every time.
For a head start, remix this design from the templates page. Its button is already the click-through. Next up: entrance, loop and exit animations. See you in the next video!
Build your first one free, at playableadsmaker.com.