AppLovin Playable Ad Rules: 1 File, 5 MB, MRAID

AppLovin’s playable ad rules, from AppLovin’s own spec page: one HTML file of 5 MB or less with everything inside it, MRAID 2.0 with mraid.open() for the click-through, and no sound before the first touch. The ad on the phone is the real AppLovin export from Playable Ads Maker.

  • Short
  • 0:53
  • Captions in 18 languages
  • Published Sep 16, 2026
AppLovin Playable Ad Rules: 1 File, 5 MB, MRAID — video thumbnail

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About this video

The full tutorial on our channel covers every rule, the free Spec Checker, AppLovin Playable Preview and uploading a creative set.

AppLovin — Creative specs & guidelines →

Transcript

Captions in 18 languages on YouTube

This playable ad is the exact file AppLovin gets. One HTML file, under 5 MB, with nothing loaded from the internet.

First, the file. One HTML file of 5 MB or less, with every image and sound embedded inside it. External resources are not allowed.

Second, MRAID. The ad supports MRAID 2.0, waits until MRAID is ready, and opens the store with mraid.open(). AppLovin warns that any other click-through fails.

Third, sound. It stays muted until the first touch, and stops when the ad is closed or hidden.

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