An end card is the screen a viewer sees when a video ad finishes: the last chance to turn attention into a tap. An interactive end card goes one step further: instead of a static logo and a button, the viewer can touch something, see it react, and then act. It is the smallest piece of interactive creative there is, which makes it one of the best places to use AI: the brief is short, the structure is well understood, and a good card can be judged in seconds.
This guide covers what an end card has to do, how to brief an AI end card generator so the result is usable, and how to check and vary it before it ships.
What an end card has to do
Strip it down and a good end card does four things, in this order of importance:
- Say what it is. The game or app, recognisably: the art style of the video that came before it, the name, the hero.
- Give one reason to act. A headline that names the payoff, not a slogan.
- Offer one button. Big, high-contrast, worded as the action (play, install, get) and present from the first moment.
- Reward a touch. A small interaction (a tap that bursts confetti, a drag that reveals a reward, a choice that changes the hero) that proves there is something to do.
Everything beyond that competes with the button. Playable end card templates goes through the layouts that work, and interactive end cards vs playable ads explains when an end card is the right unit and when you need a full playable.
What an AI end card generator can do for you
- Compose the layout: headline, hero, button, store badge and supporting line placed for both portrait and landscape.
- Write the copy: several headline and button phrasings matched to the goal of the campaign.
- Theme it: a palette and pictures that match the video it follows.
- Add motion and feel: entrances, a pulsing button, particles on the touch moment.
- Make variants: the same card with a different headline, button or colour, for testing.
What it cannot do is know which claim is true of your product, or which of its variants will win. Those stay with you.
How to brief an AI end card maker
The brief for an end card is shorter than for a playable, but the same rule applies: specific beats clever.
- What it advertises: the app or game, in one line, or its store link.
- What the video before it shows, so the card continues the same world rather than changing the subject.
- The goal: installs, engagement, awareness or winning back lapsed users each want a different headline and button.
- The look: match the video. A premium, realistic video followed by a cartoon card reads as two different products.
- Any line that must appear (an offer, a legal line) and any that must not.
Making one in the AI End Card Maker
Our AI End Card Maker is an editor with AI Lab docked beside the canvas. The steps:
- Describe the card, or paste the app's store link. Choose a goal, a look and, if you like, an audience: three taps instead of a perfect prompt.
- Check the price range shown before the job starts. AI comes with every paid plan as monthly credits; a job charges only what it used.
- The AI composes the card from the editor's own blocks (headline, hero, call to action, particles and motion) designed for what it advertises. If you would rather start from one of our end card templates, pick it and the AI re-themes it for your app instead.
- Every result passes a design check before you see it: each text is read against the colour behind it in both orientations, and copy is fitted to its box so a long headline shrinks rather than spilling onto the line below.
- It opens in the full editor. Change anything by hand, or ask in the chat beside the canvas: "make the button orange", "shorter headline", "add confetti on tap". Every AI change is a restore point.
- Add your real app icon and store badge where you want them; the AI leaves the icon to you rather than guessing it.
- Read the Playable Score in the Check tab (the call to action timing and contrast checks are the ones that matter most on a card) then export.
Making a full playable instead?
The AI Playable Maker designs the end card together with the game, in the game's own world, with win and lose versions where the game can be lost. Use the End Card Maker when the card follows a video you already have.
Interactions that suit an end card
The interaction on an end card is a proof, not a game. It should take one gesture and pay off immediately. Patterns that work well, and that an AI end card maker can compose from ordinary editor blocks:
- Tap to celebrate: the hero or the button bursts into confetti or stars on touch. The simplest proof that the screen is alive.
- Reveal: a scratch, swipe or drag uncovers a reward, a character or an offer (see spin wheel and scratch card ads).
- Choose: two or three options (a character, a colour, a plan) and the card changes to match. Useful for apps as much as games.
- Count up: a score, coins or a discount ticking up to its final value, which reads as a reward without any interaction at all.
- Guide hand: an animated hand demonstrating the tap on the button, so nobody has to wonder what to do.
Pick one. An end card with three interactions is a small playable that has lost its call to action.
Common mistakes in generated end cards
- A different world from the video. The card is themed from a generic idea of the genre rather than from the video it follows. Fix it in the brief: describe the video.
- Headlines that say nothing. "The best game ever" is the default of every copy model. Ask for the payoff the viewer just saw, or the reason to install today.
- Too much text. A card is read in a second or two; supporting lines beyond one are usually decoration.
- Buttons that blend in. A button in the palette of the background looks designed and gets ignored. Contrast beats harmony on the one element that matters.
- Motion everywhere. Entrances on every object delay the moment the card is readable. Let the headline and button arrive first.
Checks before you ship an AI end card
- Is the button on screen immediately, and does it stay? A button that arrives late or animates away is the most avoidable loss in the format. See CTA button design and copy.
- Can you read every line on a phone, over the actual background, in both orientations?
- Does the headline promise something the app does? Generated copy drifts toward superlatives; cut any claim you could not defend.
- Is the touch obvious? If the interaction needs an instruction, it is too complicated for an end card.
- Is it light? An end card should be a small file. The score's asset-weight check flags heavy pictures and can compress them in one click; asset formats explains the trade-offs.
Variants and languages
End cards are the cheapest place to run creative tests, because one card can sit behind every video in a campaign. In the AI editors, the A/B test tab makes a B (and a C) that changes exactly one chosen thing (the end card copy, the call to action, the colours or the hook) and saves each as its own project, so A is never touched. The method is in AI ad variations for A/B testing. For new markets, "Translate with AI" in the language manager fills in 17 languages, sending only lines that are still missing; read localizing playable ads for what a translation still needs from a native reviewer.
Export
An AI end card exports like any other: one build per network, for all 13 supported networks, each with the packaging and store-exit call that network requires. For the video-plus-card case on specific networks, see Unity Ads end cards and the video end card maker guide.
To see what AI end cards look like before you make one, the AI examples page has real results to play and remix. Plans and credits are on pricing.
Create playable end cards in minutes—no code required.
Open the AI End Card Maker